If you’ve ever struggled selling family protection then we’ve got something for you. We’ve produced the new “Let’s talk protection” training DVD as a guide to selling family protection. It contains what you need to know about selling family protection and why you need to know it.

What is it? Why has it been developed? How to get a copy

Why has it been developed? The DVD has been developed to emotionally connect the adviser with the potential outcomes of their clients having or not having family protection in place. It will support adviser training and provide best practice advice on selling protection. Family protection is sometimes perceived as difficult to sell, with advisers feeling uncomfortable encouraging their customers to actually think about the worst thing that could happen. Yet with the right help and training, advisers can feel comfortable selling family protection. They’ll also be complying with their duty of care to the customer. That’s where the ‘Let’s talk protection’ DVD comes in. It presents real life scenarios and adviser responses with the aim of showing that family protection can change lives.

This is not a consumer advertisement. It is intended for professional financial advisers and should not be relied on by private customers or any other persons.