If you’ve ever struggled selling family protection then we’ve got something for you. We’ve produced the new “Let’s talk protection” training DVD as a guide to selling family protection. It contains what you need to know about selling family protection and why you need to know it.

What is it? Why has it been developed? How to get a copy

What is it? The new ‘Let’s talk protection’ DVD is an invaluable training tool that powerfully shows the realities of life with and without family protection. Not only that, it has extensive adviser interviews discussing how best to approach the conversation on protection with the customer, how to ensure the customer fully understands the compelling need for protection, and how to deal with objections to having adequate protection. Here’s a summary: • A mixture of documentary-style live action featuring character actors, interview set-ups between character actors and a real adviser, and actual interviews with real mortgage advisers. • Scenarios on how a customer’s life is affected by having or not having protection. • Comprehensive interviews with real advisers to help address questions such as what type of discussion advisers should be having with their customers, why customers resist suitable protection, and how to communicate to customers that they can’t afford to be under-protected.

This is not a consumer advertisement. It is intended for professional financial advisers and should not be relied on by private customers or any other persons.